(PRWEB) October 13, 2005

According to the US Centers for Disease Control, between 1999 and 2002, almost 8% of the US population possessed none of their original teeth.

Dental implants are quickly becoming a popular method for treating missing teeth. The ongoing rise in dental implant sales is the result of an increasing number of general practitioners (GPs) placing and restoring implants, the widespread desire for improved aesthetics, and favorable US demographics. According to a new report by Millennium Research Group (MRG), the US dental implant (regular and small-diameter) and final abutment market will experience double digit growth over the next 5 years, exceeding $ 900 million by 2009.

The industry’s wide-ranging educational and promotional campaigns had a significant impact on the number of GPs placing and restoring dental implants in 2004. Manufacturers have attracted GPs to training programs by focusing on not only the technical requirements of placing and restoring implants, but also the business aspects of implantology, including referral networking skills, marketing techniques, and how to develop an implant business. These efforts will increase the number of GPs placing implants in the US and expand the dental implant and final abutment market.

The aging US baby boomer generation will also play a significant role is boosting dental implant sales. Seniors are more apt to have missing teeth or teeth in need of removal and are thus the more likely candidates for dental implants. This segment of the population is also increasingly willing to pay for high-end treatment options, such as dental implants, in order to achieve a natural-looking and appealing smile.

MRG’s US Markets for Dental Implants and Final Abutments includes analyses of regular and small-diameter dental implant and final abutment markets. The report covers over 20 competitors including Astra Tech (STH.PA), Bicon, BioHorizons, Dentsply Friadent Ceramed (XRAY), Lifecore Biomedical (LCBM), Nobel Biocare (NBCHF.PK), Straumann (SAUHF.PK), 3i (BMET), and Zimmer Dental (ZMH).

A leading source of competitive intelligence, MRG is now the largest provider of medical device market research in the world. Located in Toronto, Canada, MRG covers global markets and has pioneered reporting of numerous emerging products.

Contact Information:

Tim Guram

Millennium Research Group Inc.

+1 (416) 364-7776 ext. 112

www.mrg.net

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In dental marketing, Invisalign is being promoted for patients who needs whiter, stronger teeth. But how do you market Invisalign in dental marketing? Or how do you attract more patients to accept Invisalign cases in dental marketing? In this article, I will discuss to you the ways to market this solution to your patients.

The best way to market this solution to patients in dental marketing are first, through your staff; and second, through conducting Invisalign Open House.

The Staff:

In promoting Invisalign in dental marketing, you need staff that’s educated and trained to talk to every patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, president of Hygiene Diamonds and Brilliance Inner Circle, has a “magic question” for every single patient who walks through the door (and who becomes a new patient). She asks them: “On a scale of 1 to 10, how would you rate your smile?”. The patient would give her various answers. Some may say 6, some 4, others 2, or a 7 maybe, but it really doesn’t matter, because the next question given to them would be: “What would make it a 10?”. And we, as a dental team, listen to their answers. The moment they start talking about how they like to have straighter and whiter teeth, we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the important benefits of Invisalign; it’s invisible, removable and it allows more people to feel more confident!

Conducting Invisalign Open House:

Another thing you can do to market Invisalign in dental marketing is to conduct Invisalign Open House. When you think about this there are two things that you should follow:

1) You have to be able to market your Invisalign day appropriately. The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That’s kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make 00 a case or say ,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it. So what I recommend with all our doctors who plan to do Invisalign Open House is: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, because what I want to do is to get 2 to 3 direct mail pieces to my existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, you should definitely go and just send out e-mails, and if you have phone numbers, either you’re going to physically call everybody or just do a voice broadcast (which will go out to every single home and it will share with people the details and where to call).

2) The next thing is when you do Invisalign Open House, have two schedules for the event, instead of just one. And this is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you’re going to open up a dual option where people like that, and they can choose more dentistry at the same time.

So these are the things that you need to remember to market Invisalign to your patients in dental marketing. And if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more of cosmetic dentistry!

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In internal dental advertising, Invisalign is being promoted nowadays for patients
who requirements whiter, stronger teeth. They come to me and I ask them what their ultimate goals are, and we have Invisalign as a remedy for them to assist them get straighter teeth. But how do we marketplace Invisalign in internal dental marketing? Or how do we attract much more patients to accept Invisalign cases in internal dental marketing? In this write-up, I will discuss to you the ways to market this remedy to your patients.

By far, the finest way to market this solution to patients in internal dental advertising are in 2 ways: first, by means of your staff; and second, via Invisalign Open House.

#1) Your Staff….

In promoting Invisalign in internal dental marketing, your staff has to be educated and trained to talk to every single patient who express interest in having straighter, a lot more attractive teeth, and also educated and trained to help ask folks identify their issue. Wendy Briggs, who is the president of Hygiene Diamonds and Brilliance Inner Circle, is one of the smartest individuals I’ve ever met and 1 of the most trained men and women in improving your hygiene profitability and obtaining your hygienists and assistants to work in unison and it helps sell far more sort of dentistry for the doctor. What she says a lot too is that she has a “magic question” for every single patient who walks by means of the door (and who becomes a new patient). She asks them a easy question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would wonder and would give different answers. Some might say 6, some 4, others 2, or a 7 maybe, but it genuinely doesn’t matter, because the next question is: “What would make it a 10?”. And we, as a dental team, listen to the patients. The moment they begin talking about how they like to have straighter and/or whiter teeth, we take down notes and by way of this we can create a good package of information and regurgitate it back and sell the treatment. The staff also requirements to know the core advantages of Invisalign; like it’s invisible, removable and it enables much more folks to feel much more confident instead of wearing the traditional metal braces.

#2) Invisalign Open Home….

The next thing to do to market Invisalign in internal dental marketing is to do the Invisalign Open House. Now what we found with our doctors is that quite a few of them have ,000, or ,000, or ,000, or even ,000 dollar a day by performing Invisalign Open Home. So when you believe about this there are two issues that you ought to follow:

l Very first, you have to be able to market your Invisalign day appropriately. What I come across a lot of people do, their large mistake is that they determine to do the open house, but they send out a mailer to their existing patients, and they get maybe 1 to three phone calls. That’s kind of expected, since if your going to do an whole open home, and you have an opportunity to make 00 a case or say ,000 net per case, you want to throw more cash at it than just one little postcard. And you require to have your staff get men and women to come to it, to get worth a mile going. So what I suggest with all our doctors who plan to do Invisalign Open Home is: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, since what I want to do is to get 2 to three direct mail pieces to my existing and inactive patient base in that time (so once a week for the very first three weeks to promote it); if you have e-mails, you ought to definitely go and just send out e-mails, and if you have phone numbers, either you’re going to physically call everybody or just do a voice broadcast (which will go out to every single single house and it will share with people the details and where to call).

l Second, when you do Invisalign Open Home, what you do is to have two schedules for the event, instead of just 1. Why? Well, this is due to the fact you can use the exact same advertising dollar to promote both events, and that’s 1 thing. The other thing is that some men and women who can’t make it, let’s say, on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you’re going to open up a dual choice where people like that and they can choose much more dentistry.

So these are the issues that you require to keep in mind to market Invisalign to your patients in internal dentist marketing. And if you have a lot of Invisalign patients, they refer much more than standard patients do, and also pick much more cosmetic dentistry!

You can log on to our site, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every single Year Whilst Enjoying A lot more Control, Time Off, And Bottom-Line Net Profits!”.

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